VAZA

Founded in 2004

VAZA is a design studio I co-founded in 2004, dedicated to helping organizations, initiatives, and businesses engage their audiences and shape how they express themselves through storytelling, identity, and digital experiences.

Through VAZA, I collaborate with cultural initiatives, nonprofits, and businesses to clarify their message and communicate their work through websites, visual identities, and strategic presentations.

The studio was originally founded together with my former partner Ruben Rosh. Since 2011, I have continued to lead the studio independently, gradually directing its focus toward ethical businesses, cultural initiatives, and organizations working toward social and environmental impact.

What I Do

My work often begins before design itself.

Many collaborations start with conceptual development — helping teams uncover the central idea behind their work and articulate it. From there, the process moves into shaping the formats that carry the story: identity systems, websites, presentations, and communication frameworks.

Typical areas of work include:

• Concept and narrative development — helping projects clarify their core idea, structure their content, and articulate the story behind their work
• Website design — concept, structure, UX, visual design, and implementation
• Visual identity — logos and visual language systems that give projects a coherent voice
• Strategic presentations — complex ideas communicated through clear storytelling
• Creative consulting — shaping early-stage ideas, initiatives, and communication strategies

A Long-Term Practice

Over two decades, VAZA has developed through collaborations with artists, cultural initiatives, nonprofits, and businesses.

Alongside digital work, the studio has also contributed to cultural initiatives through visual identities and communication materials for art spaces and exhibitions, including long-term collaboration with ZUZU Gallery in Israel and 18 years of involvement in the artist-run cooperative ALFRED Cooperative Art Institute.

Several of the initiatives presented on this website — including She’s Gone, Animals & Religion, and the Artist-Run Alliance — emerged from collaborations connected to this practice.

Approach

My approach to design is shaped by a few guiding principles:

Clarity before decoration
Design should help ideas become understandable.

Story before format
The message comes first. The form follows.

Collaboration over authorship
The strongest results emerge through dialogue and shared thinking.

Longevity over trends
Projects should remain meaningful long after they launch.

Closing

VAZA is both a studio and an evolving practice — a place where design becomes a tool for shaping ideas, building communities, and helping meaningful projects find their voice.

For me, it is a way to collaborate with people and initiatives working toward positive cultural, social, and environmental impact.